Modern German Fashion

German fashion is more than the traditional tracht. A highly urbanized German society has produced its own style and exported it to the world.

Jil Sander redefined the classic chic with her well cut suits and costumes. Karl Lagerfeld is Germany's own fashion success story. Working for Chloé, Krizia and Fenid, he finally accepted the position of chief designer with Chanel. On the way, he managed to transform his own name into a trademark. Although a recognized designer, Wolfgang Joop's success is mainly based on his label's perfumes.

The Strenesse label successfully works with clear lines and a casual style. Their keynote style: elegant leisure wear at its best.

However, not only are Germany's fashion designers in world wide demand: Claudia Schiffer, Nadja Auermann and Heidi Klum are just three of a number of Germany's top models.

The renowned photographer Helmut Newton changed the genre of fashion photography through his groundbreaking work for magazines like 'Vogue', 'Marie Claire' or 'Elle'.

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